Latest Trends That Will Set The Stage For Software Product Testing

As businesses are heading towards digitalization, software development industry is becoming more technologically advanced with embracing latest technologies. It is aiming to deliver high-class software products and services to their clients / customers. Due to the development of innovative and complex products, software product testing is rapidly finding its application and strategic importance in different…

As businesses are heading towards digitalization, software development industry is becoming more technologically advanced with embracing latest technologies. It is aiming to deliver high-class software products and services to their clients / customers. Due to the development of innovative and complex products, software product testing is rapidly finding its application and strategic importance in different phases of software development life cycle.

According to the latest research conducted by the product testing companies in New Jersey, it is disclosed that the demand for product testing is expected to increase by 15% this year. Today businesses are intended to stay competitive in terms of performance and security. Also, testers are struggling to resolve issues imposed by new technologies, subsequently resolved in the huge adoption of automation testing and other technologies which are largely shaping this IT industry.

Here, we are highlighting a few latest trends evolving out for software product testing. It would be interesting to analyze that how leveraging these trends can help enterprises as well as testing professionals to strategize their product testing services.

Big Data & Analytics Testing Will Reveal Their Potential:

Today, Big data and analytics have identified their potential to the organizations due to their ability of offering valuable insights on critical business aspects. However, majorities of the companies have already made investments in Big Data, it is further expected to grow more than $ 210 billion by the year 2020.

For this reason, companies would need to strategize around Big Data testing to test big chunks of data availed from various sources. To maintain the integrity of the data, companies would require high analytical techniques, tools, and frameworks, so sure it is going to take a huge leap this year.

Agile and Continuous Integration Will Remain Essential:

Since agile development methodology facilitates flexibility and transparency across various processes, organizations are considering to invest in agile testing.

Also, with implementing continuous integration (CI), developers can automatically integrate their code into a shared repository. Plus, they can easily identify bugs during the iteration and can rectify it at the primary developmental stage. This way, agile and CI ensures customer's requirements by delivering a high-quality product at a rapid speed.

DevOps Adoption Will Rule The Industry:

Majority of the companies have already invested in DevOps and it is going to increase continuously since DevOps provides the benefits of cross-functional skills leading to faster recovery, more deployments, and low failure rates. Therefore, chances are, that IT industries can soon have an extensive in-house team of developers and testers.

Mobile & Cloud-based testing Will Become Advance:

Today, the market is flooded with smartphones sales majorly due to the advent of mobile applications. Researchers have disclosed that till now users have downloaded around 300 billion apps which absolutely has generated a revenue of $ 78billion.

The amazing growth of smartphones and the mobile app approval process will keep mobile testing as a critical aspect of testing strategies. Also, since industries are focusing on delivering seamless user experience for mobile devices, the requirement of mobile testing will constantly increase.

Beside this, cloud computing will also grow majorly due to providing cost-efficient business solutions. In fact, by 2020, it is expected that cloud will hugely affect critical business decisions worth about a trillion dollars. Also, industries will migrate many new testing practices such as like DevOps testing, mobile app testing etc. to the cloud. Possibly, container-based solutions will gain more importance than virtual machines.

Why Startups Should Schedule a Consultation for a Custom Software Solution

Software development solutions can kick start your new IT business and developing a perfect and customized solution can help you cut through the competition. But if things go wrong, then your startup may become another failure on the digital scrapheap with poor codes, wrong ideas and other development issues. Doing your homework before starting a…

Software development solutions can kick start your new IT business and developing a perfect and customized solution can help you cut through the competition. But if things go wrong, then your startup may become another failure on the digital scrapheap with poor codes, wrong ideas and other development issues. Doing your homework before starting a project is very important as there are various things to consider that would make your business application functional and perfect.

Creating a customized solution is the first step that you should consider as not all businesses are the same and neither are their requirements. India has various options available when it comes to developing a custom software application. When you ask for quotes from multiple companies, you are sure to get a wide range of budget variation for the same type of job. But before you start, a free consultation with the qualified professional is a must.

Since changing a custom software development company is of course a big decision, it has a direct impact on the output of your finished product.

Here in this article, we will discuss with you what are the things that you should consult before finalizing the perfect partnership.

What is the initial step that you take before starting a project?

This question will help you to discover more about the customer software development company like what they would initially do to create a product that will address your specific needs. A good company will initially focus on your business requirements rather than the technology part. They will certainly go for a meeting to understand the requirements.

How do you set your project timelines?

Before you start with a project, it is important to clear on timelines. During the consultation, you can come to know about the way the company calculates the time, which should be completely transparent. And in case of changes or delay, make sure the way they will calculate cost related to the proposed timeline.

What will be the software development model that the company would use?

All customer software development companies have their own management styles of developing their projects. Whether it is a waterfall or agile, it is very important that the model suits your company's working style. Project managers usually prefer to use agile, since it helps the client to offer feedback through the entire project development and also helps to keep the cost down.

How many developers will be assigned to the project?

Understanding the size of the developer's team who will work on your project will help you to assess the capabilities and the approximate time needed to complete the project. Although only a selected team should work on your project, but it is important to ensure that in case of any developer's unavailability, your project does not get delayed. If the company does not have ample resources to handle the claims, delays may be a great possibility.

What is the success of previous software development projects?

Any reliable custom software development company would have a portfolio that is full of their success stories. In order to check whether the company is fit for you, you can ask them to show the results that they provided before. Do not hesitate to ask for any reference contacts for other customers. You can get in touch with them later on to get the exact feedback about the company.

The Evolution of Marketing Automation

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it…

While aiming to promote products and services successfully in the market, businesses had realized the importance of adopting marketing strategies early on. Due to the intense competition, marketing strategies got infused with the technological innovations in order to evolve out as the modern marketing, which is now embedded in the customer's lives and affecting it at a rapid pace.

Fortunately, from radio to internet and smart-phones, nowdays technology has revolutionized the ways marketers can reach their potential customers. But, back then in the late 50's, with almost no effective marketing channel, companies were finding it challenging to approach a huge customer base.

This is how automation technology came into existence. It has traced its origins back from a Customer Relationship Management or CRM that came out of Rolodexes and a pack of business cards. It acted as a rescuer for the companies who were endeavoring to maintain their employees and client's records into a central knowledge group. But, in no course of time, it became the fundamental business element and started finding its applications in professional business services as well.

During the late 1980s, CRM platforms had gained more power in terms of customer support servicing, sales management, and forecasting. But, the high price tag kept it confined to few multinational corporations.

In 1999, Mark Benioff, the founder of Salesforce, invented the Monthly License (MLC) fee model, with aiming to offer cost-effective and agile business model, that further introduced SaaS or Software as a Service. And in contrast, this technology evolved out as an amalgam of email capability, web analytics, and the Marketing Resource Management (MRM). With the advent of the internet, marketers were seeking potential ways to reach their customers. The pioneer of this space Eloqua came in 1999 and developed a product, later renamed as automated marketing service in 2003.

Soon, the success of this trend led to the arrival of more players in the market such as Pardot, HubSpot, WhatsNexx etc, and industry started gaining momentum while shifting marketing automation services to cloud platforms.

By 2008, new platforms such as HubSpot, Act-On, rule the market, and the advent of social media marketing, content management, search engine optimization made marketers incorporating a variety of automation tools.

In the period 2013-2014, the automation industry witnessed a huge growth financially through acquisitions when a giant marketing software company ExactTarget acquired a marketing automation company Pardot for $ 95.5 million and in turn, salesforce.com spent $ 2.5 billion to acquire ExactTarget, This is recorded as its largest acquisition ever.

I found people wondering if CRM and marketing automation co-exists. In fact, few consider the later as a subset of the CRM industry which follows one of the marketing laws proposed by Al Ries and Jack Trout. To clarify, CRM is sales focused software while the other is user-centric software that completely focuses on marketing strategy. Where a CRM manages company's interactions with their customers, a automation software streamlines company's marketing tasks, and work-flows. However, these two, together, go hands in hand and reinforce company's insights and efficiencies. A good CRM-marketing automation integration unleashes an opportunity to handle data management and strategies marketing plans.

It can filter relevant data and required fields to standardize tagging and data, and ideal processes. Also, it can run auto-cleaning processes to clean the dumped data in a CRM system. Businesses utilizing automation software have witnessed an incredible growth of 451% in qualified leads and 14.5% in sales productivity as well as 12.2% marketing overhead reduction. We can conclude by saying that the future of marketing completely belongs to Marketing Automation.

Performance Monitoring of Applications and Infrastructure Is Critical For An Enterprise

Performance Monitoring has become a critical factor for all business applications running in an enterprise. There are various reasons for it. Firstly, no application functions in isolation. There is always a dependency either back or forward. It is either pushing data to another application. Or is pulling data from another application. As a matter of…

Performance Monitoring has become a critical factor for all business applications running in an enterprise. There are various reasons for it. Firstly, no application functions in isolation. There is always a dependency either back or forward. It is either pushing data to another application. Or is pulling data from another application. As a matter of fact, infrastructure is not away from the scan of it. Everything has to be in sync. Because it is the overall performance that matters in the organization. So, even if your infrastructure is modern and state-of-the-art performing at a rocket speed it loses its value if applications residing on it are under-performing. Let us have a look at the rising trends for both – application as well as infrastructure. The key contributors to it are Big Data, Machine Learning, IIoT, etc. SaaS delivery model plays a significant role in this.

Overall, industrial architecture is not as simple as it was a few years back. This is the age of complex applications. Features like Containerization, Microservices, and Heterogenous clouds to tackle data overloads are becoming critical and important. Data, in fact, is flooding from all directions. It is very important to analyze it. There are various ways to adapt to a proper mechanism. It is necessary to learn about each. These are Code-level APM (Application Performance Monitoring), Network Performance Monitoring or NPM, Performance Testing, Real User Monitoring or RUM, and Synthetic Monitoring. Code-level APM is a good tool to report load time and response time. In fact, it smartly figures out the lines of code in the application that are causing these troubles. New technologies obviously require new approaches. For instance, technologies like containerization and microservices need tracking of the tremendous amount of data to ascertain performance.

Looking at the complexities of performance monitoring, vendors offering APM and similar services include machine learning methodologies to achieve optimum results in data mining and generate important information. After all, it is the performance that matters most in an organization. And it makes the responsibility of the IT department to ensure the performance of any employee in the organization does not get any negative impact due to the poor performance of an application or infrastructure in place. Usually, it is someone on the top in the technology department of an organization to own this responsibility. In fact, this is the person who is answerable for any kind of issues in the performance.

Do QA Practices Deliver the Highest Business Value?

A QA team today faces many new challenges related to faster project deliveries, higher user expectations, rapid changing technologies and support around-the-clock. The role of the QA team is no longer to simply ensure that the product is delivered defect-free. But now-a-days, QA must also support the organization's strategic business goals and deliver business value…

A QA team today faces many new challenges related to faster project deliveries, higher user expectations, rapid changing technologies and support around-the-clock.

The role of the QA team is no longer to simply ensure that the product is delivered defect-free. But now-a-days, QA must also support the organization's strategic business goals and deliver business value through software testing practices. We call this Business Value QA.

It is important to follow more mature Quality Assurance processes, that are designed keeping the following aspects in mind:

  1. From Business Perspective, the QA team needs to understand the business process that a particular application supports and can also be designed based on the criticality of business needs, thus optimizing QA efforts.
  2. From End-user's Perspective, the QA team must follow those software testing best practices that ensure the best user experience.
  3. From Analytics, become more relevant to measure and monitor the business benefits of the Quality Assurance methods and practices, rather than just monitoring testing metrics. This helps to further improve the QA practices and make them more mature.

Traditionally, QA would detect flaws, but had no way to predict their future occurrence. In business value QA projects, analytics are used to predict possible defects. In Business Value QA, the objective is to prevent defects from occurring.

How do Business Value QA projects differ from traditional QA projects?

Traditionally, QA projects were designed from the QA team's perspective. Now, the business function's perspective is the center of focus. This means a change from testing functional requirements to business requirements.

Traditionally, QA would detect flaws, but had no way to predict their future occurrence. In business value QA projects, analytics are used to predict possible defects. In Business Value QA, the objective is to prevent defects from occurring.

In the traditional approach, testing plans were created so as to achieve the maximum test coverage. However, in Business Value QA projects, risk based testing is used to achieve the maximum coverage in the most optimal time. Metrics to determine the effectiveness of the QA are related to the business and not just the testing function. Traditionally, QA service providers would work on a fixed price or time-based model, but with Business Value QA, the service provider may work as a partner and price based on defined outcomes.

Techniques to develop Business Value QA practices –

  • Collaborative approach: Involving the various quakeholders, and having clear communications at every stage,
  • Lean approach: Focus on faster go-to-market by eliminating inefficiencies and delays in the system.
  • Early validation: Validation early in the life cycle can ensure that business requirements are fulfilled at the system level, before integration of the whole. This reduces testing costs as defects are identified earlier.
  • Automation: Planning for automation at the design stage helps to get a better ROI.
  • Reuse: Artefacts from a previous release in regression testing can be reused to improve productivity.
  • Advanced techniques: The use of techniques such as risk-based testing, intelligent test data management and defect prediction leads to better test coverage and productivity.

An organization can gain from the Business Value delivered by the QA function if all stakeholders understand the business perspective, and there is open communication at all stages. The gains are splendid and include better product quality, faster project deliveries and optimized testing efforts. Here, there is a need for testing practices to evolve into more matured ones that deliver real Business Value.

Best Practices Of UI/UX Design To Retain Users

According to a report, 77% of users stop using an app within the first three days after download. What can be the cause of their soon exit? The answer is following the wrong UI / UX practices. There are several lifestyle applications designed for the users to use in their leisure time. Now the challenge…

According to a report, 77% of users stop using an app within the first three days after download. What can be the cause of their soon exit? The answer is following the wrong UI / UX practices. There are several lifestyle applications designed for the users to use in their leisure time. Now the challenge is how to develop an ideal user experience design for your mobile app. With the help of below-mentioned practices, you can turn your app into users' favorite.

Create A Positive First Impression: The ultimate goal of the UI / UX design of your app should let your users feel that they are a valuable asset for your business. You should ensure that the users must get a positive vibe when they first time visit your mobile app. Design the signup / login features as easy and seamless as possible. You may be required to gather customers' information during the onboarding phase. It can be a frustrating process, but you can design it cleverly. Only ask the questions which are absolutely essential and allow your users to skip steps associated with the questions having less value. If you need an authentication code, then never email it, but send it through a text so that the users' engagement with your interface should not get interrupted. Craft a user-friendly and simple interface which will encourage users to browse your app further. Do not overload your mobile app with a lot of test tutorials, but incorporate visual cues which will make the users understand the functionality of your app in an interesting way.

Build A Feedback Loop: Research and create feedback loops in your app in order to keep users hooked on to your app. One such example of creating loops using motion design can help the users to understand what's going on with the help of visible signs and symbols. In this, you use motion to reinforce every action of your user. For example, Apple's “horizontal shake” is one of the best examples of negative feedback loops. When you enter the wrong password on your iPhone the popup window “shakes” back and forth. This motion gives the users an instant understanding of the problem. Each step of your app should be crystal clear to the users. Users will get frustrated if they will not be able to understand every step they take on your app. It will push them either to delete the app or stop using it.

Redesign Or Tweak: You can begin with MVP (minimum viable product) as a strategy for gaining critical feedback in the early and most critical phases of the development of your mobile app. Users will not generally give reviews when your app works fine. But in case of any glitch, you will certainly get critical comments. You should tweak your app on the basis of these reviews. Do not try to redesign the UI / UX design of your app completely unless there is some serious issue. It is because you will lose your customer base if you do this. Despite this fact Target, Harley-Davidson and even Apple are a few big brands which have successfully undergone complete rebranding. Users may complain about these tweaks initially but later on, they will get adapted to it because these modifications will give a smooth experience to them only.

A great UI / UX design will let your mobile app thrive and flourish successfully. Follow the above practices and develop an exceptional user experience design of your next mobile application.

The Most Effective Ways To Boost Performance Of Windows 10

Several people who have installed Windows 10 often face the problem of a PC that lags! If you are someone who shares the same fate, this article is for you! Here are a few tricks that will help you boost the performance of your PC. so, let's get started! 1. Declutter Your System We all…

Several people who have installed Windows 10 often face the problem of a PC that lags! If you are someone who shares the same fate, this article is for you! Here are a few tricks that will help you boost the performance of your PC. so, let's get started!

1. Declutter Your System

We all have some unnecessary applications that consume space on our system. In all likelihood, these apps are slowing down your PC! So, just go to the Settings and then in that on, “Apps.” Once you've done this, the list of apps that installed on your system will appear and you can conveniently uninstall the ones that are useless or you have not used in a long time.

2. Alter Your Power Settings

If you use Windows 10 power saver plan, you are simply slowing down your PC. It reduces the performance of your PC in order to save more power. Changing your power setting to High performance or balanced will certainly yield positive results.

3. Install A Trusted Security Software

Many a times, a PC may slow down because of a malware in it. Therefore, invest in a reputed antivirus software and in case your system is slow because of malware, you'll see a significant change in your system's performance.

4. Check If You Are Short On Space

In a few cases, users who have consumed too much space on the disk face the problem of slow PC. So, check the amount of space that you are left with and free some space. This will definitely help you speed up your system.

5. Disable Programs That Run On Background

Many a time we are unaware of the programs on our system that continuously use resources and do not contribute much to productivity. Find those and disable them to make sure your system is not sluggish. To do so, press Ctrl-Shift-Esc to launch task manager and if no apps are visible then click on “More Details” that appear at the bottom of screen. If the background apps are running without your knowledge, then they will appear here. Now, all you have to do is right-click on the apps and disable them.

6. Turn Off Search Indexing

In Windows 10, your hard disk is getting indexed in the background so that when you search something, results appear in a jiffy. However, this is not as effective as expected and should be disabled. For doing so, type services.msc in the search box of Start Menu and click Services. Furthermore, scroll down till you find Indexing Service or Windows search and double-click it. Once you do this, a screen appears and now you just have to click on the Stop button. After this, just reboot your PC and you'll witness a noticeable difference. Experts say that this slows down searching your PC but you'll definitely notice any difference.

7. Disable Visual Effects

If you have spent reasonable time exploring Windows 10, you might have noticed that it has some really nice shadows, animations and other visual effects. Well, what you do not know is that these affect your system's performance! You can always turn them off just by following simple steps. Type “sysdm.cpl” on the search box of your system and press Enter. This will launch dialog box named “System Properties,” now click on “Advanced tab” and go to “Settings” which is in the Performance section. Here, there's a list that will have several option. In case you are just looking for a super quick solution, just click on “Adjust for best performance” and then on OK. Your system will automatically alter the settings so that you can enjoy better performance.

8. Take Help From Performance Monitor

Along with all good things, Windows 10 has an excellent tool known as performance monitor with which you can know about overall performance of your system and tricks to fix the same. To get this report, you'll have to type “perfmon / report” in your search box and hit Enter. Although it says, it will need only 60 seconds, you'll get the detailed reports in a few minutes. The report that generated is color coded so that you can easily find the issue which is causing system lag.

9. Kill Bloatware

We often ignore the fact that there are several factors behind slow system and bloatware or adware can be one of them. As these have been installed on your system by manufacturer, they can take up a lot of resources. By getting rid of this, you will boost your system's performance. For this, you'll need an efficient PC cleaning software or you can even use built-in features of Windows 10. All you have to do is, type “Windows Defender” in the search box of your system, press enter and then scan now. This will look for malware and other infected files and remove it for you.

Cloud Computing and Big Data Recipe Is Your Secret to Success

The Big data revolution and cloud computing are in a convergence state and companies are changing the way they think in terms of doing business to incorporate data that will drive their decision-making process. Business models evolve on a continuous basis and are currently targeting a system-wide transition based on a data-centric architecture. This architecture…

The Big data revolution and cloud computing are in a convergence state and companies are changing the way they think in terms of doing business to incorporate data that will drive their decision-making process.

Business models evolve on a continuous basis and are currently targeting a system-wide transition based on a data-centric architecture. This architecture will allow data to be their primary asset, accommodated by on-demand applications. The data centric architecture will allow for a shared model with less or less complexity.

Data will be permanent in nature, and will persist even after the application is no longer connected to the overall architecture. In short, the architecture will ensure that all processes spin out from a central architecture to support the organization's data-centric thinking.

The Cloud will Effectively Support Your Evolving Business Data

As long as organizations continue to depend on a data architecture which possesses inherent rigidity and complexity, they will be required to maintain their data on promise. In effect, their data handling strategy will lead to several obvious drawbacks.

Businesses will find it difficult to access the right information that has the ability to lead to actionable insights and measurable results for organizational success in a competitive market place.

In order to alleviate the worries of dealing with a time and resource intensive data architecture that continues to expand and evolve as per changing business needs, organizations feel secure while shifting their operations to the cloud.

The primary advantage of the cloud lies in its highly efficient resource utilization and the ability to relocate its data warehouse to an environment-friendly space which can later be accessed in the form of analytics as a service.

Your organization can choose to rely on a public, private or hybrid cloud infrastructure, depending entirely on its Big Data needs and regulatory goals.

The Future of the Cloud and Big Data Analytics

As more and more organizations opt for the cloud capability, the latter's security and data integration approaches are bound to experience a disruption. This will form part of a typical cloud technology evolution cycle, creating leakage for every business depending on the cloud.

Big data and the cloud create the right kind of balance to enable cloud-providers and businesses to get their share of competitive advantage and monetary value, central to business success.

In future, cloud providers will benefit immensely as more and more businesses involved in Big Data analytics will shift their operations to cloud servers. In the bargain, enterprises will realize hassle-free, low-cost infrastructure support to continue progressing with a big data strategy that matters for their success.

Advantages of Rapid Application Development

Rapid Application Development (RAD) Computer Assisted Software Engineering (CASE) tools and prototyping are used for describing processes to increase the pace at which a software is developed. If a company is developing a graphical interface for a gaming software, rapid software development tools would facilitate rapid development of codes by integrating all the basic parameters…

Rapid Application Development (RAD)

Computer Assisted Software Engineering (CASE) tools and prototyping are used for describing processes to increase the pace at which a software is developed. If a company is developing a graphical interface for a gaming software, rapid software development tools would facilitate rapid development of codes by integrating all the basic parameters in the prototype tools. A developer would simply use the tools instead of writing a separate section of codes for that procedure. Sometimes, some features of a program are compromised in order to generate the end product in less time. In simple words, the raw data of a firm is entered into this application, which processes it into finished and structured business and data models as software and its prototypes. The result is in accordance with the user's requirements.

An astounding 65% of the budget of large firms is spent on maintenance and upgrading its operating systems. These were designed only some time ago, but given the nature of alterations and their frequencies, many software require changes and transitions. Quite often, the end users can satisfactorily meet all their requirements even without some essential components of a software. It is the task of a software developing team to identify all such potential areas of operation which can be left out or encapsulated within a headline leader, to save the time, effort, and cost. In some other cases, the business which has ordered the software can negotiate on certain parts which can be done away with, before the software is fully developed. It may again save valuable cost and time before implementing the software.

RAD is a combination of entities like a well-defined methodology, a dedicated and trained staff, proper and efficient management practices, which uses both efficient manual and computer tools. The entire system of operation can be summarized as a software development mechanism providing higher quality in less time, using:

  • Software essentials restructuring
  • Prototyping and verification designs
  • Integrating all changes in the current model
  • Minimizing the effort of reviewing, testing, and other such steps

Advantages of Using RAD

There are many advantages of using RAD, and it can solve many concerns of the user as well as the developer.

  • Conventional software development methods take, on an average, almost 20% more time than the RAD procedure. Using RAD can enable quicker visualization of the end-design, and hence, allow rapid software testing and rectifying steps. The customer is able to have a faster look at the design to add valuable inputs, in order to make the design more user-friendly.
  • The current competitive scenario demands frequently upgraded software in order to effectively satisfy customers' requirements. RAD enables a faster and updated version to reach the end user, by systematically eliminating redundant steps or using the prototype methods.
  • Cost overruns and meeting the time constraints are another advantage, although not a big consideration in high-end uses.
  • RAD makes the development process to be a more reliable one by facilitating a scope for the customer to actively provide inputs and feedback in the development process. This may also prove feasible from the point of view of a developer.
  • It protects the current project from being subjected to variations in the market.

Rapid Application Development is an efficient methodology which can assist faster software development, and at the same time ensure maximum quality of the project as a whole.

Why Is the Marriage Between CRM and ERP the Best One?

CRM and ERP are two important Pillars of any businesses. If a thing or two goes wrong with any one of them, it can invite unpleasant consequences. However, we are talking about making a match here. Yes, a union of ERP & CRM. The question is, have you integrated these two with each other? Do…

CRM and ERP are two important Pillars of any businesses. If a thing or two goes wrong with any one of them, it can invite unpleasant consequences. However, we are talking about making a match here. Yes, a union of ERP & CRM. The question is, have you integrated these two with each other? Do your ERP and CRM interact? If your answer is no, it is time you must do something about it.

Before we get an understanding of why it is important to merge the two, it is important to understand both and their workings individually.

CRM & ERP: Understanding the Difference

A CRM takes care of all the customer service interactions and information including prospecting, sales tracking, pipeline management etc. ERP handles the internal information of an organization along with the backend processes. This includes aspects like shipping, accounting, billing, order placement, tracking and other supply chain details.

When it comes to ERP, Odoo ERP is the most popular and widely accepted software. A lot of companies are into Odoo ERP development and craft ERPs based on the customer requirements. Let us now understand what CRM & ERP makes the best match.

Easy Cross Collaboration

One of the major benefits of the union of ERP and CRM is – their potential to work cross-departmentally. By putting your front and back office tasks together, your sales representatives can have a more articulate service. Which in turn, can save a lot of time and money. For example, your call center representative can inform your customers about the order without undergoing the prolonged task of searching all the information. In a matter of few clicks, they can know about customer finances, returns, order histories, payments, etc.

Access to Customer Details

“We will get back to you in a matter of 24 hours”. Sales representatives often say this to most of their customers. However, they can rarely keep up to their promises. Through ERP + CRM integration, they can respond to the orders and inquiries without any glitches. This is majorly because they can get a detailed view about each customer and their details. This includes information about their buying preferences, needs, habits, account status and more. If you lack the technical knowledge about this integration and how it works, an Odoo Customization Service Provider can help.

Quoting and Inventory Management

Once the ERP and CRM are merged, the sales representative can look into the ERP of the company and find out about inventory and current cost of the products. Thereafter, they can find out about factors like promotions and discounts from the CRM and provide with an accurate quote to the customers. This way, the entire quotation process becomes glitch free and articulate. Customers do like transparent and quick communication processes. Possibilities of being able to do so brighten with the union of ERP and CRM.

Better Future

When it comes to accessing the data, most of the B2B companies need to access their data from their ERP solutions. As a part of it, they need to undergo activities like checking order statuses, monitoring their progress, checking the accounts etc. When ERP and CRM systems are merged, they offer better and real-time data which makes the business processes more predictable and accurate.

Concluding …

In today's tech driven world, it is extremely important to be agile. And to be able to do that, you must ensure that all the information flows seamlessly. When frontend and backend systems are merged, they simplify business processes and boost the ROI of any company. For a successful ERP and CRM integration to happen, you need to get in touch with a professional ERP development provider. Make sure you find the best one!